Audemars Piguet creates watches for all types of fans
Quincy Jones Millenary Watch merges Luxury Watches with music
Audemars is not only one of the oldest luxury watch making companies, it’s also one of the most hip brands on the market today. They have become even more en vogue recently with the release of Audemars Piguet limited edition watches in honor of intriguing people from racecar rivers, to music moguls to movie stars.
This keeps their brand new and introduces a pillar of luxury timepieces to a whole new crowd of pop culture fans.
One reason Audemars Piguet is such a hot seller is they have many lucrative limited edition models, many of which have a high profile ambassador to represent the particular timepieces. They chose a variety of ambassadors so that the watches would appeal to a wide customer base. Audemars has numerous top athlete ambassadors, including basketball star Lebron James and racecar driver Jarno Trulli. You can also find one of their luxurious timepieces on the wrist of politician/movie star Arnold Schwarzenegger, a long time ambassador for the company. Schwarzenegger has multiple watches made in his honor, including the extremely popular Royal Oak Offshore Arnold Schwarzenegger the Legacy.
Audemars’ have also become prevalent in pop culture, and they have ambassadors such as music mogul Jay-Z who has a Royal Oak Offshore made in his honor, and superstar Quincy Jones who has a Millenary watch made in his honor. Another marketing technique Audemars utilizes is to make limited edition models which commemorate special sporting events, popular sports teams, various countries, etc.
The draw of limited edition watches is obvious. Getting your hands on something that was made in very small numbers does wonders for it’s investment value. When you add to that the massively well known name of Audemars Piguet and their well known craftsmanship, Audemars Piquet limited edition watches are an incredible investment in something not only valuable, but equally beautiful too.
