GC Watches a growing favorite of new luxury watch lovers

GC Femme Watch an instant hit with luxury-minded women

There comes a point in many people’s lives where they stop struggling and start making a name for themselves. For many, this is the precise moment they start thinking about splurging on a few luxury items to settle themselves into and easier lifestyle.

GC Femme Watch

This is when people start buying better cars and paying more attention to clothing and jewelry. This is also the pivotal moment when many new luxury aficionados discover the world of luxury watches. Many people realize you can drive anything you want, but that won’t impress anyone who’s not right where your car is. Having a luxury watch is a status symbol you can carry with you anywhere.

Swiss company, GC Watches, has positioned themselves to be one of the first luxury brands young fashionistas with a growing disposable income discover. To push this point home, they have been holding events worldwide and inviting all the local shakers. Jpost reports on this new marketing trend:

In each city visited along their path, GC hosted a party filled with local spokespeople. These faces represent the profile of a GC customer.

“We have up-and-coming artists in their own professions,” said Cindy Livingston, president and CEO of GC Watches. “We like to catch these people in their own moment of smart luxury.”

For Livingston and GC, smart luxury describes the specific moment in a person’s career when they transition from starting out to established. “We focus on young people who have grown out of fashion and are ready to have a luxury piece of product, but can’t necessarily afford it yet,” said Livingston. “We want our customers to be able to move up to high-end watches.

But for now, we offer them beautifully made watches that follow the trends of the high-end market.”

A luxury watch is the finishing touch to any well appointed outfit and GC Watches is positioning themselves to become that personality statement for young luxury followers. GC was formerly known as Guess Collection Watches, but decided to move operations to Switzerland and drop the Guess name. All of this was done in an effort to gain notoriety on it’s own laurels and to become known as a true watch company and not as just a fashion accessory.

The gamble paid off and now they are raising their brand image in the eyes of watch lovers. Keep an eye on GC Watches, they have great things coming down…