Tag Heuer’s spokeswoman needed a dive watch Diaz’ first paycheck bought a Tag Heuer Cameron Diaz has been known for a ton of great acting roles throughout her illustrious acting career. In her latest move as an international star, she has become the spokesperson for Tag Heuer. The decision happened quite naturally for her since she used her very first paycheck to buy herself a dive watch: “I decided to   Read More ...

Tag Heuer to use Seiko Parts Swatch discontinues providing Swiss watchmakers with parts For decades, Swatch has been the main supplier of movements, dials, and cases for the watch industry in Swizerland. Recently, they have cut this supply line to many Swiss companies in an effort to concentrate more heavily on their own product lines. This has forced many Swiss watchmakers to either invest in their own parts manufacturing facilities   Read More ...