• May : 16 : 2012 - Frederique Constant Creates a Line of Luxury Watches for Girls
  • May : 15 : 2012 - A.S. M47-331 Tank Watch Commemorates Arnold Schwarzenegger
  • May : 10 : 2012 - Breitling Transocean Chronograph Unitime Using Propietary Movement
  • May : 2 : 2012 - Richard Mille RM 051 Watch Designed with Datuk Michelle Yeoh
  • May : 1 : 2012 - Old School Watches Making a Comeback

Breitling one of the first luxury watchmakers making the break from Swatch

Swatch stops providing parts for Swiss watchmakers

This year has been a tough one for many Swiss manufacturers of luxury watches. The laws in Switzerland are pretty specific about how much of the watch parts that need to go into a watch in order for the watch to receive the coveted “Made in Switzerland” logo stamped on their watches. In the past and for several decades, all of these movements have been provided by Swatch group. This allowed smaller and newer companies the ability to create very intricate timepieces at the fraction of the development cost.

Breitling Transocean Chronograph Unitime Watch

Breitling Transocean Chronograph Unitime Watch

Starting in 2012, Swatch is ceasing providing movements for their competitors to focus more on their own name brands:

Many saw the writing on the wall nearly a decade ago, when the Swatch Group announced its strategic plan. “It was very clear to us that we had to verticalize production in-house in order to remain independent,” says Jean-Paul Girardin, vice president of Breitling, which introduced its first in-house chronograph movement, the Caliber B01, in 2009.

This year, Breitling added the Transocean Chronograph Unitime, a world timer incorporating the new Breitling Caliber B05, to its repertoire.

Breitling and several other watchmakers have been working for years on becoming more self-sufficient and actually creating or purchasing their own facilities to manufacture the hundreds of thousands of tiny watch parts that go into watches every single year.

Moving forward from this point will get very interesting. Many name brands that don’t have the resources to create their movements in-house have moved their operations to parts made by Swatch competitor, Sellita. Others like Breitling Watches have been working hard to create their own movements and this dedication shows with the Unitme watch.

These are exciting times indeed! Stay tuned to see which watch makers fold under the pressure and which one rise to the top with some truly amazing luxury watches.

Click here to visit the original source of this post


Comments are closed.

Featured Video

The Coolest Watch 2012...

Posted on Mar - 21 - 2012

Comments Off on The Coolest Watch 2012 (video)

Best Watches for Travelers

Posted on May - 2 - 2015

Comments Off on Best Watches for Travelers

Choosing the Right Brand...

Posted on Jun - 18 - 2012

Comments Off on Choosing the Right Brand of Luxury Watch

Frasier Timepiece Seeks Watch...

Posted on May - 22 - 2012

Comments Off on Frasier Timepiece Seeks Watch Lovers for Initial Watch Release

Oris Chet Baker Limited...

Posted on May - 18 - 2012

Comments Off on Oris Chet Baker Limited Edition Watch

MB&F Thunderbolt Watch a...

Posted on May - 17 - 2012

Comments Off on MB&F Thunderbolt Watch a Surprise Sell Out

The Coolest Watch 2012...

Posted on Mar - 21 - 2012

Comments Off on The Coolest Watch 2012 (video)

Hublot Miami Heat Chronograph...

Posted on Apr - 3 - 2012

Comments Off on Hublot Miami Heat Chronograph Watch

Biegert and Funk Qlockto...

Posted on Apr - 11 - 2012


Jaeger LeCoultre Reverso Polo...

Posted on Apr - 23 - 2012

Comments Off on Jaeger LeCoultre Reverso Polo Watch

Seiko Astron GPS Switches...

Posted on Mar - 22 - 2012

Comments Off on Seiko Astron GPS Switches Time Zones Automatically

A.S. M47-331 Tank Watch...

Posted on May - 15 - 2012

Comments Off on A.S. M47-331 Tank Watch Commemorates Arnold Schwarzenegger

  • Recent Comments

    • Blogroll

      • How to Spot a Fake Luxury Watch The Watch Trading Guide Features A “how To Safely Trade Expensive Watches Over The Net” Guide, A “how To Spot A Fake Watch” Guide And A Link Collection Of Hundreds Of Trusted Watch Related Websites.