• May : 16 : 2012 - Frederique Constant Creates a Line of Luxury Watches for Girls
  • May : 15 : 2012 - A.S. M47-331 Tank Watch Commemorates Arnold Schwarzenegger
  • May : 10 : 2012 - Breitling Transocean Chronograph Unitime Using Propietary Movement
  • May : 2 : 2012 - Richard Mille RM 051 Watch Designed with Datuk Michelle Yeoh
  • May : 1 : 2012 - Old School Watches Making a Comeback

Ice-Watch Recognized for a Best Selling Watch

Ice-Watch logs over 4 million watch sales in 2011

Best Selling Watches

Some people have never even heard of Ice-Watch, but they have become a fashion market dominating force. All this from a company that has only been in business for just about 5 years. Last year they sold over 4 million watches which is the equivalent of selling about seven watches every minute for the entire year.

Ice-Watch creates a classically styled watch in seven modern colors much in the same way iPods are marketed. The reason why this has made them so popular is that their unisex watches go with just about any outfit. Ice-Watch aficionados have been known to purchase their watches in every color.

This little fashion secret is what has made them a top fashion brand in many European countries.

Europstar magazine talks to Ice-Watch CEO, Jean-Pierre Lutgen about their metoric rise to prominence and how they created a best selling watch:

We sold 4.2 million watches last year and we are now present in around 10,000 points of sale worldwide. We have grown from under 100,000 fans on Facebook to 417,000 in one year and to give you a comparison, Rolex has 398,000. In the UK we are the number one fashion watch.

Of course it also helps that the typical price point is around $100…

Ice-Watch is spreading into the United States and is sure to become a fashion standard. Of course, They aren’t quite a luxury watch brand, but understanding trends is a major aspect of speculation for a watch collector. Understanding fashion… that’s a whole different story, but it’s one that over 4 million people explored last year when purchasing one of the various colors of Ice-Watches available worldwide (some doing it multiple times in a row)!

If you are interested in this burgeoning dynamo in the watch making industry, you can get more info on Ice-Watch and see what all the fuss is about.

Subscribe
Categories: Ice-Watch Watches

Comments are closed.

Featured Video

The Coolest Watch 2012...

Posted on Mar - 21 - 2012

Comments Off on The Coolest Watch 2012 (video)

Best Watches for Travelers

Posted on May - 2 - 2015

Comments Off on Best Watches for Travelers

Choosing the Right Brand...

Posted on Jun - 18 - 2012

Comments Off on Choosing the Right Brand of Luxury Watch

Frasier Timepiece Seeks Watch...

Posted on May - 22 - 2012

Comments Off on Frasier Timepiece Seeks Watch Lovers for Initial Watch Release

Oris Chet Baker Limited...

Posted on May - 18 - 2012

Comments Off on Oris Chet Baker Limited Edition Watch

MB&F Thunderbolt Watch a...

Posted on May - 17 - 2012

Comments Off on MB&F Thunderbolt Watch a Surprise Sell Out

The Coolest Watch 2012...

Posted on Mar - 21 - 2012

Comments Off on The Coolest Watch 2012 (video)

Hublot Miami Heat Chronograph...

Posted on Apr - 3 - 2012

Comments Off on Hublot Miami Heat Chronograph Watch

Vacheron Constantin Unveils Timepieces...

Posted on Apr - 2 - 2012

Comments Off on Vacheron Constantin Unveils Timepieces for Art Lovers

World’s Sexiest Watch

Posted on Apr - 13 - 2012

Comments Off on World’s Sexiest Watch

Chopard L.U.C. 8HF Watch:...

Posted on Apr - 20 - 2012

Comments Off on Chopard L.U.C. 8HF Watch: An Amazing High Frequency Watch

IWC Muhammad Ali Watch

Posted on Apr - 26 - 2012

1 Comment

  • Recent Comments

    • Blogroll

      • How to Spot a Fake Luxury Watch The Watch Trading Guide Features A “how To Safely Trade Expensive Watches Over The Net” Guide, A “how To Spot A Fake Watch” Guide And A Link Collection Of Hundreds Of Trusted Watch Related Websites.