Ice-Watch Recognized for a Best Selling Watch
Ice-Watch logs over 4 million watch sales in 2011
Some people have never even heard of Ice-Watch, but they have become a fashion market dominating force. All this from a company that has only been in business for just about 5 years. Last year they sold over 4 million watches which is the equivalent of selling about seven watches every minute for the entire year.
Ice-Watch creates a classically styled watch in seven modern colors much in the same way iPods are marketed. The reason why this has made them so popular is that their unisex watches go with just about any outfit. Ice-Watch aficionados have been known to purchase their watches in every color.
This little fashion secret is what has made them a top fashion brand in many European countries.
Europstar magazine talks to Ice-Watch CEO, Jean-Pierre Lutgen about their metoric rise to prominence and how they created a best selling watch:
We sold 4.2 million watches last year and we are now present in around 10,000 points of sale worldwide. We have grown from under 100,000 fans on Facebook to 417,000 in one year and to give you a comparison, Rolex has 398,000. In the UK we are the number one fashion watch.
Of course it also helps that the typical price point is around $100…
Ice-Watch is spreading into the United States and is sure to become a fashion standard. Of course, They aren’t quite a luxury watch brand, but understanding trends is a major aspect of speculation for a watch collector. Understanding fashion… that’s a whole different story, but it’s one that over 4 million people explored last year when purchasing one of the various colors of Ice-Watches available worldwide (some doing it multiple times in a row)!
If you are interested in this burgeoning dynamo in the watch making industry, you can get more info on Ice-Watch
